The weekend is a great time to freshen up on some reading about marketing! Todays weekend feature has seven real estate marketing articles that you may have missed this past week and one oldie that is worth a read by anyone who wants to win on the internet.
1. Paid vs. earned: What’s the BEST media strategy for real estate?
Professional marketers aim to solve this problem on a daily basis. Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it.
2. Blogging On-The-Go With WordPress Apps
The life of a real estate agent is far from easy. In fact, when you are doing any level of business at all, it can be quite hectic. Between showing homes, taking photos, gathering documents, listing properties, and coordinating transactions, we belong to a busy group.
3. The 4 basics of blogging for real estate
The 4 basics of blogging for real estate: Blogging is for everyone who has something to say about their real estate business and is a great way to drive more traffic to your site, get more leads and become the expert in certain topic areas. But how does blogging for real estate help you become successful on the web?
4. The Walking Dead Guide to Writing a Killer Blog Opening
A sheriff’s car rolls up to an intersection, where several cars are burnt out and overturned. The occupant, a police officer, gets out, slowly walks to the back of the car and pulls out a gas can while cautiously looking around.
5. Why Content Marketing is the New SEO
An oldie but a goodie! SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.
6. The 5 Cornerstone Values that Build an Authoritative Online Presence
Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business. The “secret sauce” — the magic ingredient that makes the others work — is the intelligence and skill set of a talented, well-trained author.
7. Do You Invest in Yourself?
It took a long time to realize that I should invest in myself, that I should put my own mask on first, etc. Too long. To that end, I wanted to share some thoughts with you.
Did you come across any great articles and posts worth sharing? Let us know in the comments!