The 4 basics of blogging for real estate: Blogging is for everyone who has something to say about their real estate business and is a great way to drive more traffic to your site, get more leads and become the expert in certain topic areas.
But how does blogging for real estate help you become successful on the web? How do you get readers to come back? Just stick to the 4 basic principles of blogging for real estate below and you will find your readers returning for more and getting more leads.
1. Just do it!
Blogging isn’t just for journalists and you definitely don’t need a degree in English to start, but so many people have a hard time ‘just doing it.’ Be sure to start small (baby steps) and remember that jumping into blogging with 10 posts a week will easily burn out anyone. Try to start with at least 1 post a week to get a feel for how the process works. After you have done this a while start adding posts and you will quickly notice how easy it really is.
2. Know your customers:
Your blog is not an advertisement and people will not return to see your next listings. They will come back to read relevant postings and useful information that will both increase your credibility and search traffic. Knowing what your customers what to read, learn about and better understand will keep them coming back. If your Real Estate blog provides useful tips on staging your home, 8 questions to ask your Realtor, great restaurant reviews, things happening in the area or even 5 ways to research a neighborhood if your relocating will attract they same people who would likely buy a home or use you as an agent. For 9 great ways to develop fresh real estate content click here.
3. Let your passion show:
Your knowledge and passion for your niche market, hobby non-profit, city, area and more can easily be shown within your writing. If your excited your readers will be excited. You can keep building credibility with your network of readers who will trust your opinion because you are in fact, the expert. So let your passion show!
4. Engage your customers:
After your blog post be sure to ask if anyone has a different opinion than yours. Or ask for your customers opinions about X, Y and Z in your post. Write a sentence at the bottom stating: “What do you think? Let us know in the comments” to drive interaction. Make sure to always respond to questions on a timely basis and listen to what people are asking for. By engaging with your customer you will keep the conversation alive and well.
Blogging is easy to get started with but sometimes hard to keep up. You can easily get in the habit of writing a post just after you read your morning email. It should take around 30 mins to complete which anyone can do!
How is your blogging coming along? Let us know in the comments!